Link Basics

Before we get down immediately into link building strategies, let’s look
Into link basics and define some most important linking concepts…

Link Designing

Typically a link consists of two parts:

• (Uniform Resource Locator). This is the web address of the site your link points to.
  

• Anchor text. This is the visible text of the link.

Example:
Suraj The Link manager
This is the link to our website at http://surajthelinkmanager.blogspot.com/
The HTML code to generate a link is

Suraj The Link manager

<----URL-----> <-----Anchor text----->


Having the keywords related to your site as the anchor text is one of
the key elements of link building and getting a high page rank.









Inbound and Outbound Links

An inbound link is a link that points to your web page from a different
page hosted on someone else’s website. An outbound link is located on
your website and points to someone else’s page.
One Way and Reciprocal Links
One way link is a link that points from one web page to a page on
someone else’s website. On the picture below there is a one way link
between Page 1 and Page 2.

------------->
http://site1.com/page1.html
http://site2.com/page2.html

Sometimes webmasters can agree to exchange links with each other.
Those links are called reciprocal. The picture below shows the
reciprocal links between Page 1 and Page 2.

------------->
http://site1.com/page1.html
http://site2.com/page2.html
<-------------

One way links have become more valuable than reciprocal links
because the search engines “guess” about the secret agreement between
the webmasters to exchange the links and can often discount reciprocal
links in some degree. However, the reciprocal links can still be helpful
if they are from most important pages.